Sunday, May 23, 2010

Google TV Announced

zzz

 

Google TV is unveiled, a couple of days back in Google I/O conference. Looks like it is going to be both set-top box as well as built and play into TV’s. Well it’s all about Ad reach here, They make money from advertising. Google does not sell content -- it sells ads. The difference here is in the business model. Google is going to pay OEM’s and operators like DISH, Google will get paid by advertisers and do a revenue share with OEMs and operators. Apple will have a different business model where it sells customers to the operators and boxes to end users at a profit. . I feel Microsoft has to do some thing similar to this, since they already have the infrastructure. They have to append XBOX with something similar and leverage XBOX market and do some of the same search functionality with BING powered video results and what not. The only concern is XBOX is directed towards hard core gamer, whereas as GOOGLE TV is mass market device.

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