Wednesday, April 28, 2010

IPL Saga

This IPL drama is getting into my head. Cricket was once called a gentleman’s game. IPL has taken it to the new level. Cheer girls, Bollywood, movie stars, entertainment and what not, every masala added to it made it  more spicy and yummy. Indians have always loved cricket.  And IPL has cashed in big time on the cricket frenzy by transforming the game into more of a commercial enterprise than a pure sporting event. It doesn’t matter about the result of the match, and whether it is fixed or not fixed. It is generating the cash, and it is raising the eyebrows of many. Money is always the centre of attraction in India and so is with these news channels and their ROI from their capitalistic setup. They always focus on events like IPL or filmfare awards more than anything else because that’s what boosts their TRP’s.  Big reason why people spend time on things like IPL is very simple; while they are connected to any such event there are in dream-land.There is this interesting piece article, a simple one yet thought provoking.   The news channels are more interested in churning news for raising eyeballs than for providing information. Its not just about IPL, any popular news event like Hollywood/Bollywood movie, marriage of a big star, reality show like Rakhi ka Swayamvar” , dalit girl with communal riots, terrorism (bomb-blast) etc. We will show our loyalty to IPL and all such news channels and their rubbish news and still watch it and tweet about it. Dear 24 hr news channels, Keep fooling us.We don't mind being fooled.

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